Frontier Is Changing Their Business Model

Frontier has made a name for itself over the last three decades. They’ve become known as one of the leading ultra-low-cost airlines in the industry.

However, their bottom line has taken a significant hit over the last few years. As a result, the company is changing its business model to stay in business.

Today, we’ll dive into these changes and what consumers can expect from the airline moving forward.

Let’s get started!

What Changes Is Frontier Making?

Frontier Airlines CEO Barry Biffle announced in late 2023 that the company would make adjustments soon. Despite increased demand for travel in recent years, Frontier Airlines has yet to see an increase in customers or profits.

Biffle announced the brand’s intent to become a more modular airline. They’ll be embracing a more European style of route planning.

They’ll continue to cram passengers as tight as possible, but planes maintain bases at specific airports. Instead of having a handful of large hubs, they’ll have many smaller hubs nationwide.

The announcement also stated that these changes would occur soon. They expect to implement the changes by the end of spring 2024. Their leadership, Biffle included, is optimistic that the situation will rebound in 2024 

Why Is Frontier Making Changes?

Companies like Frontier make changes like this because their system isn’t working. Over the last five years, their stock has taken a significant downturn.

If they want any hope of remaining in business for years to come, these changes are essential.

Frontier hopes that by creating these mini-hubs, they can saturate the market and create loyal customers.

In addition, these changes will hopefully reduce costs for crew and maintenance.

They also hope to solve some of the reliability issues that have plagued many in the industry.

Benefits of Flying Frontier Airlines

So, what do customers love about Frontier Airlines that’s not changing? Let’s look at some benefits of flying with this ultra-low-cost airline.

Low Fares

One of the biggest benefits of flying Frontier Airlines is its reputation for having the lowest fares. Their no-frills experience can be a fantastic option for those traveling on a tight budget.

By saving money when booking airfare, you’ll have more money for hotel accommodations and other activities at your final destination.

A La Carte Pricing

Another unique benefit of Frontier Airlines is its a la carte pricing. This pricing model allows passengers to tailor their travel experience to their needs and preferences.

Items like picking their seat, bringing carry-on luggage, or even food are optional. By opting out of these services, passengers can enjoy a lower price for fares.

On the other hand, if you want extra legroom, priority boarding, or other services to enhance the experience, you can pay for them.

This a-la-carte pricing gives passengers more control over what they spend while flying. 

seats onboard a fronteir airlines plane

Frequent Sales and Deals

Compared to other airlines, Frontier tends to have more frequent promotions, discounts, and other special offers.

While sales can vary significantly based on routes and destinations, customers can save money by taking advantage of them.

In addition to fare sales, it’s not uncommon to see deals for baggage, seat selection, and other services. Pricing is essential for customers when making reservations.

Frontier hopes to lure customers away from the other big names in the industry by providing some of the cheapest options.

Drawbacks of Flying Frontier Airlines

While there are many things to love about Frontier, they’re far from perfect. Let’s look at a few disadvantages of flying with them.

Added Fees

While their a la carte pricing is excellent, it can feel like they’re nickel and diming you to death. You’ll pay a fee for everything, including picking your seat.

When all is said and done, those budget-friendly fees you saw initially can be equal to those of other airlines.

Some passengers would rather see the upfront cost from the start. It helps prevent the bait-and-switch type feelings that many end up feeling as the price slowly climbs higher while making a reservation.

Limited Amenities

Another thing that many passengers quickly notice about Frontier Airlines is their lack of amenities.

Things like in-flight snacks, beverages, and entertainment are separate from the price of a ticket. They’re available, but they’ll come at an extra cost.

In addition, their seats do not have reclining capabilities. While most people don’t like it when the person in front of them reclines their seat, they want the option.

By removing these capabilities, you’ll have to remain upright, whether anyone is sitting behind you or not.

Less Legroom

Most of the planes in Frontier Airlines’ fleet provide between 28 and 31 inches of pitch. This is the distance between the back of your seat and the back of the seat in front of you. Unfortunately, this is slightly below the industry average of 30 to 31 inches. 

Not only will you have to sit upright, but you’ll have less legroom, too. Not only can this make it uncomfortable during your flight, but also if anyone in your row needs to get up and use the restroom.

It’s worth noting that Frontier does offer “Stretch Seating.” These upgraded seats provide between five and seven additional inches of space.

But these premium seating options come with a premium price. In addition, they go very quickly. 

frontier airlines plane taxing on runway

Will the Changes at Frontier Benefit Customers?

We’re crossing our fingers that the changes Frontier plans to implement will benefit customers. They’re basing many of these decisions off Ryanair, a highly efficient European airline. Customers will have a smoother flying experience without breaking the bank if all goes as planned. Who wouldn’t enjoy smoother and cheaper air travel?

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